Press Ads for J&J Baby Wash

Head:
Everyone sees how pretty your eyes are. Only I see how you hardly blink.

Copy:
It’s a fact. Newborn babies have slow blinking reflexes, making it impossible for them to blink away irritants. As a mother, perhaps you’re the only one who will notice this. Johnson’s understands exactly how you feel.

That’s why there’s New Johnson’s Baby Top-to-Toe Wash with No More Tears formula. As mild and as pure as water, so you can give your baby the best care you could possibly give.

Head:
Others would love to touch your soft, smooth skin.
Only I know you’re nearly untouchable.

Copy:
It’s a fact. A newborn baby’s skin is 10% thinner than an adult’s. So it’s more vulnerable and prone to irritation. No one will see this danger more than a mother. And Johnson’s understands.

That’s why there’s New Johnson’s Baby Top-to-Toe Wash with the Clinically Proven Mild formula. As mild and as pure as water, so you can give your baby the best care you could possibly give.

*Please click images to enlarge.